Saturday, October 27, 2012

Arts businesses: finding success in a tough financial climate (via Guardian Professional)

"Every business is typically affected by an economic downturn and the one we find ourselves in now is no different. In some cases, the arts and culture sector has been hit hardest, which is especially true where public art is concerned, as investment and spend in this area has dried up considerably.

But looking inwardly and trying not to just blame the economic market can help to minimise the impact. If you have confidence in your product or service, believe you're a leading player in your market and have the talent within your team to innovate, you can prosper, not just survive."

Make a good plan, invest well in a strong team and don't be afraid to broaden your market, says Darren Henderson: Arts businesses: finding success in a tough financial climate - Guardian Professional.