Friday, August 5, 2011

Bust Your Innovation Myths (via HBR)

"It is common to tell stories of great discoveries. Hundreds of years later, we still talk about Galileo Galilei dropping balls of different weights off the Leaning Tower of Pisa to shatter existing beliefs about the way objects fall. Textbooks tell the story of Sir Isaac Newton being struck by an apple and having a sudden insight about gravity. We learn about an inspired Charles Darwin developing a new theory evolution while watching finches on the Galapagos Islands. The problem with these stories glorifying eureka moments is that — most of the time — they are not true."

Read the whole story here: Bust Your Innovation Myths - Art Markman - Harvard Business Review.