Last Tuesday, I attended a conference organized by the Dutch foundation 'Boekman' that was called 'Culture counts on support' (Cultuur rekent op draagvlak). A report on the whole day can be found on the blog of Boekman, in Dutch only.
The two key lecture were given by the CEO and Vice President of the organization 'Americans for the Arts'. The work that this organization does, was meant as an inspiration for The Netherlands (and for Europe). Americans for the Arts is a nonprofit organization for advancing the arts in America. Their website state: "For 49 years, we have been dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts."
Indeed, Robert Lynch, CEO of Americans for the Arts, gave an inspiring lecture. You can find a report of the lecture in Dutch at the Boekman Community: "The American Way" - verslag lezing Robert Lynch.
The work of Americans for the Arts mainly involves advocacy activities, which takes place at all levels of decision-making, but also involves communicating with art organizations, multiple audiences and communities. Below you can watch an interview with Jonathan Spector, CEO of The Conference Board. The video is an excerpt from this interview. He talks about the importance of creativity in innovation and productivity for businesses, and how that creativity comes from an arts education.
Besides a Youtube Channel (where you can find interviews and TV commercials) you can find them on other online communities.