Monday, June 14, 2010

Curating Your Audience (via Harvard Business Review)

A thought-provoking post by Harvard Business Review:

"This is more than networking and direct-mail spamming or putting in a CRM system. Curation is a process of overseeing the preservation and use of something precious. Audience is the most precious thing in the world to any company. And by "audience", I don't just mean your current customers. Audience is anyone who knows about your firm, your brand, and has bought something from you in the past or may do so in the future."

Three Tips for Curating Your Audience - The Conversation - Harvard Business Review