Accomplish the Impossible: Choose a Name
Why is naming so hard? I can think of three reasons:
- Names are subjective.
- No one ever likes a name at first blush (or can imagine what meaning it will hold in the future.
- All the good ones are already taken.
On a basic brand level, your name is your top-level identifier and the first differentiator in a crowded space, so it's important to get it right.
So even though it's a seemingly impossible task, how can you name (or rename) a company or product and be successful?
Read further: Accomplish the Impossible: Choose a Name - WomenEntrepreneur.com